Giannis Astrinakis portrait

Giannis Astrinakis

Chief Operating Officer | Sales & Operations Strategist | FMCG | Driving Growth & Efficiency

I support FMCG & food companies in strengthening commercial execution and export operations — with structure, discipline, and measurable performance.

About

Giannis Astrinakis is a Chief Operating Officer and commercial director at Cretan Mill, with extensive experience in domestic sales and operations management in the food/FMCG sector. He has held commercial leadership roles with direct responsibility for both retail and export execution, combining strategic planning with day-to-day operational control.

Previously, he worked at the Union of Agricultural Cooperatives of Heraklion, where he was responsible for procurement control and supply planning. He is known for building practical routines, improving cross-functional coordination, and strengthening operational discipline across the value chain.

Focus Areas

Sales & Operations Alignment

Execution

Practical routines that connect Sales, production planning, and dispatch — improving reliability and speed without operational drift.

Commercial Discipline

Governance

Clear ownership, follow-up cadence, and decision structure that stabilise day-to-day performance across teams.

Export Execution

Exports

Control points, documentation discipline, and planning logic that improve consistency and reduce avoidable incidents.

Retail & Key Accounts

Sales

Strengthening commercial execution with structured forecasting, availability focus, and customer follow-up routines.

Procurement Control

Supply

Procurement checks and supply planning that improve predictability and reduce avoidable cost exposure.

Operational Performance

KPIs

Measuring what matters and turning metrics into action — improving coordination, throughput, and delivery performance.

Experience
  • Cretan Mill S.A. — Chief Operating Officer
  • Union of Agricultural Cooperatives of Heraklion — Procurement Control & Supply Planning
Core Strengths
  • Commercial execution & key accounts
  • Sales & operations coordination
  • Export planning & operational control
Operational Focus
  • Structured routines & follow-up cadence
  • Cross-functional alignment across the value chain
  • Predictability through clear ownership & controls
Procurement & Supply Planning
  • Procurement control and spend discipline
  • Supply planning with practical, measurable checks
  • Reducing avoidable exposure through process clarity
For additional professional details, visit the LinkedIn profile.
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